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This individual Who Owns Details Owns the World

 He The master of Information Has the World Dissertation

The master of the information he owns the world

It is difficult to underestimate the impact of Mass Media on every single person, and a society as a whole. For many hundreds of years, starting with introduced of first printing machine, public judgment was thoroughly exposed to the influence of mass media. Ideally, mass media must be an independent body, whose primary function is always to reflect the actual, and provide individuals with new information, concerning inexpensive, political and cultural aspects of life. Although is it true that is their only aim? However , as everything in the world is influenced by something, mass media is additionally being inspired, which makes it lose the main goal which it serves. It is well-known that by means of advertising people's behavior and morals can be adapted to the desired goals of certain individuals or perhaps organizations. Even so the dramatic a result of mass media may seem small with the first look, because it is a lengthy slow technique of adding up important information in order to modify community opinion. While using invention of the Internet the interaction between public opinion and advertising has become also stronger; therefore, the influence on open public opinion has additionally become more extreme. As we know news programs in the news provide us with all the current events going on around the world, but it is a fact that the same situations are interpreted and proven differently in various countries. Before the news could be shown in the news they are improved in order to gratify somebody's demands. Thus, it is also possible to say, which a process of " inventing reality” does seriously exists. To sum up we can see that who owns the information he is the owner of the world. I think the main function of mass media should be just the reflection of reality, without the interpretations, modifications and other way of misleading the individuals.  But regrettably nowadays advertising is an additional way to regulate people.

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