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CASE STUDY IN TOYOTA
MOTHER NATURE OF THE ISSUE
The Nature of the situation for the Toyota in Europe revolves around the repositioning of Toyota brand in Europe and increase business of Toyota from 3% to five per cent by june 2006. It also are the positioning of the brand Toyota because the local manufacturer and be even more customer focused. Penetrate throughout the European marketplace which is dominated by the local brands coming from across the American Europe and Ford is the only additional Non- Euro brand which made a mark within the European industry. In order to offer momentum to attain goal Toyota Company which became the world's greatest car firm in the world by 1998. It issued a spending bundle of 18. 2 billion dollars dollars over the period of 36 months, to reap the economies of scale and mainly R & D and marketing features. It also involves the capacity expansions to 1. two million models in North America and 400, 000 devices in The european countries.
There are lots of others key problems confronted by the Toyota company to compete with in the European market which started to be one of the world's largest marketplace for car in which Germany, France, Italia, U. K and The country accounted for the 80% with the Western Europe Market. 1) Markets happen to be Heavily Guarded: The major marketplaces of The european countries are seriously protected by the governments. They will prefer вЂNational champions' manufactures. Strict regulations and high import tariffs made extremely difficult for not just Toyota although other Japan manufactures to penetrate into the market. 2) Failing to adapt to the European Market: After the challenging negotiation by the Japnese worldwide trade and industry with EU plus they settled to get the 1 ) 1 million/year to be imported. But still Toyota fell smooth in The european countries in large part simply by failing to look at to neighborhood taste. 3) Treatment of Euro Market like U. S: Toyota on the whole treated Western european Market just like American market. They did not paid elizabeth nough focus in dressmaker cars specially for European market and carving out niches...